INSPIRE

INtegrating biodiverSity Preservation and agrobIodiversity valorisation in touRism managEment in the MED area

JOIN the

INSPIRE

NETWORK

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Network

INSPIRE connects Mediterranean territories that share common challenges and opportunities.

The platform creates a transnational network for:

  • exchange of practices
  • shared learning
  • stakeholder collaboration
  • policy dialogue
  • joint strategies
  • replication in new territories

Together, local solutions become Mediterranean change.

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Mission

INSPIRE aims to strengthen sustainable tourism destinations across the Mediterranean by integrating biodiversity preservation and agrobiodiversity valorisation into local development strategies.

The project supports territories in identifying their natural, cultural and food-related assets, engaging communities, and co-creating innovative tourism experiences rooted in place identity and ecological balance.

Within this mission, the INSPIRE Crowdmapping Platform serves as a collaborative digital tool that transforms local knowledge into visible opportunities for sustainable growth, resilience and territorial cooperation.

Homepage
leaf Discover and map the assets that shape each territory

Identify

Every territory holds unique biodiversity, traditions, producers, landscapes and stories. Through participatory mapping, INSPIRE helps communities identify the resources that shape their local identity and tourism potential.

The platform enables the documentation of:

  • Agrobiodiversity assets
  • Traditional varieties and crops
  • Local food heritage
  • Farmers and producers
  • Cooks and local restaurants
  • Artisans

By identifying these assets, territories build the foundation for future sustainable tourism strategies.

leaf Safeguarding biodiversity, heritage and local identity

Protect

Across Mediterranean territories, biodiversity is deeply connected with food traditions, cultural landscapes, artisanal practices and ways of life shaped over generations. Local cheeses, breads, wines, honey, preserved foods, fishing techniques, farming systems and seasonal customs are not only products of the land — they are living expressions of identity, memory and community resilience.

Today, many of these resources are under growing pressure. Climate change, biodiversity loss, ageing rural populations, changing consumption patterns, industrial standardisation and unsustainable tourism models are accelerating the disappearance of traditional knowledge, local professions and place-based heritage.

INSPIRE supports communities in recognising, preserving and transmitting the natural and cultural wealth that makes each territory unique. Protecting biodiversity also means protecting the people, stories and practices that keep local ecosystems and food cultures alive.

Through participatory mapping, storytelling and collaboration, the Crowdmapping Platform helps make these assets visible, strengthens awareness of their value, and supports better-informed local planning and sustainable tourism choices.

By documenting traditional products, local professions, cultural landscapes and community knowledge, the platform contributes to safeguarding Mediterranean heritage for future generations while reinforcing the distinct identity and attractiveness of each destination.

leaf Transforming local heritage into sustainable opportunities

Valorize

Across Mediterranean territories, biodiversity, agrobiodiversity and cultural heritage are not only assets to be protected. Τhey are also powerful drivers of innovation, local prosperity and sustainable tourism development.

Traditional products, local knowledge, landscapes, food cultures and community identities can create meaningful visitor experiences while generating value for local economies. When recognised and managed responsibly, these resources become opportunities for entrepreneurship, destination differentiation and long-term resilience.

INSPIRE supports territories in transforming mapped assets into authentic and place-based tourism offers that respect environmental limits and strengthen community well-being. Through participatory processes, Living Labs and collaborative planning, local stakeholders can co-design new experiences, services and development pathways rooted in their own identity.

The Crowdmapping Platform contributes to this process by connecting products, stakeholders, places and stories, making it easier to identify synergies, develop initiatives and promote sustainable territorial value chains.

Valorisation in INSPIRE means creating economic, social and cultural value while preserving the authenticity, biodiversity and uniqueness of each destination.

Sustainable Tourism Experiences

Farm visits, tasting experiences, vineyard and olive routes, biodiversity walks, culinary workshops, harvest participation experiences, traditional cooking classes, artisan demonstrations

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